The Family Story
The representation of Japanese tea culture—one of care, dedication, and respect for the land
Under the watchful eye of Mount Fuji in Japan’s Shizuoka Prefecture, the Masuda family has been delicately tending to their organic tea farm for generations. Before ‘organic’ farming became a trend, the family’s patriarch, Yoshimitsu Masuda, took a stand against the chemical companies, choosing to go through the long process of converting all his tea fields to organic cultivation. When they find harmful insects on their crop, Yoshimitsu and his family remove them by hand, one-by-one. Now the entire his tea farm and tea manufacturing facility have received the JAS organic certification.